Every business, from the smallest to the largest, has asked themselves the ever evolving question of, "How can we market and advertise ourselves in an effective way to help us get ahead of the competition?"
Let me tell you, creating new advertising ideas is probably A LOT easier than you think.
You may not see yourself as a successful inbound marketer right now, but don't worry. By using these 3 simple, yet creative advertising ideas, you can have your business buzzing with potential customers.
Do everything you can to own the social media realm.
Where do people spend most of their time while surfing the web? Yes, exactly! Twitter, Facebook, Instagram, and LinkedIn. These platforms are ideal places to find your ideal customer, listen to what they are saying, and answer!
No, you do not need to shove your product or service in their face with messages and a barrage of tweets or status updates. Instead, you should post educational and interactive updates. Something people don’t just look at and say, “Ugh, just another advertisement.”
If you are personable, educational, helpful, and far from overbearing, a chain reaction of people will begin to take notice.
Make your website interactive and pleasing to the eye.
Okay, you got their attention and they are making their way to your website. But what do they see when they get there?
Many times, businesses go one of two ways with their websites… either too simple and modest, or too flashy and hard to navigate. You need to understand that your website has such great potential in getting the customer further into the buying process.
Make it easy to navigate and easy to understand. You don’t want potential customers wondering what your business even does.
Turn your current customers into referral machines.
First off, you have to give your customers something they love. Something they want to tell others about. Remember what I like to call the 4 P’s of building customer relationships: Passionate, Persistent, Personable and Pleasant. If you do these, the customer WILL remember.
Secondly, offering simple incentives to existing customers to spread the word of your product or service can do more than you probably think.
Two people turn into four, then four into eight, and so on so forth. Before you know it, tons of people get word of your business, and you have put forth relatively zero effort.
Amazing, I know.
These 3 effective advertising ideas may not follow the traditional “Big Flashy Sign and Commercial Look At Me!” way of advertising, but can definitely give you more bang for your buck.
It’s really common sense. Go to where the people are. Listen to what they want. Educate them and tell them how you can help. Turn them into future referrals by being friendly and personable along the way.
If you get stuck in a rut and can’t figure out what to do with your advertising and marketing campaign, simply ask yourself, “How would I want my own buying journey to go?”