by Hannah Bower on March 24, 2017

Effective Inbound Marketing For Small Business Owners


The fight to gain audience, authority, and ranking on the web through inbound marketing is a difficult playing field.

Especially marketing for small businesses who are just getting started or looking to grow and expand their reach.

Inbound marketing, when done right, will not only help create more awareness around your business, but will also bring you more qualified leads.

There are many forms of inbound marketing, but here are five easy tips to help launch your marketing efforts.

1. Form A Game Plan.

What goals are you trying to achieve through inbound marketing?

It could be driving more traffic to your website, aiming for more social engagement, or trying to acquire more subscribers to your blog, vlog, or podcast.

Whatever your goals are, map out what it is you want to accomplish, what it will take to get there, and how you need to go about it.

2. Now Invest.

Starting your business requires money up front.

You have to spend money to make money.

It is the same way when marketing your business.

You first have to spend money on inbound marketing services (whether by hiring an agency or tackling it yourself) in order to see an increase in attraction to your product or services.

This could be through paid ads on Google or on social media, purchase of a website, ect.

3. Start Engaging On Social Media.

Engaging on social media is one of the most effective ways to attract new visitors or potential customers to your website.

Narrow down which platforms will enhance your marketing efforts, and which ones will not.

For example, if interacting on Pinterest will be more time consuming than it will be profitable, then maybe just channel your efforts into posting on Facebook and Twitter.

Knowing where and how to market your business's content will bring focus to your efforts, and ultimately more qualified leads.

4. Attract, Convert, and Nurture.

  • Blogging is useful for branding and business exposure. It gives you a chance to express your knowledge and expertise for your field of business.
  • CTAs (calls to action) convert a visitor to engage further with your business by clicking a link in order to take advantage of an offer.
  • Nurturing starts with landing and thank you pages. Your CTA should take your visitor to a landing page where they will exchange their information for you offer. Thus making them a lead. Once the lead has filled in their information, then you nurture them further by taking them to a thank you page. Your thank you page is where you can start the process all over again with new CTAs or even a navigation menu back to your website.

5. Go Behind The Scenes Through Optimization.

Narrow down your targeted audience, and pinpoint what services/products they would benefit from.

Then, with that knowledge, optimize your content around it.

Identify what words your customers are using to search products or services, and establish the best keywords to use in your SEO (search engine optimization) efforts.

There are tools out there, such as Google's Keyword Planner, that will help you choose relevant keywords to attract quality leads.

Considering all the problems you are trying to solve for the customer will help create clear and precise long-tail keywords, and then include those in your pieces of content to make them discoverable. 

Conclusion:

Whichever inbound marketing efforts you choose to engage with, keep in mind that your main goal should be to highlight how your business can solve your potential buyer's problems, and make them look awesome while doing so. 

Produce content that people will actually benefit from, and market it in a way that it will be found.

 

 Want To Know More About Enhancing Your Business Through Inbound Marketing?  Download Our Free eBook!

 

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Hannah Bower

Jr. Inbound Marketing Consultant, and lover of all things art related, pursuing the creative life among the world of business and Inbound Marketing.