by Hannah Bower on April 21, 2017

How To Be Human In Your Marketing


Our society is more connected to and driven by technology than ever before.

We have an expansive amount of information available to us 24/7 in the palm of our hands.

With all this information easily made ready to us, it's no wonder most businesses have turned the focus of their marketing online.

Marketers' goals now include finding ways to connect with their customers on all devices and different social platforms that are being utilized - all while trying to genuinely form relations with those customers.

So how can you be relational from behind a computer screen?

Here are few tips on how to be human in your marketing.

1. Be Personal

Personalized marketing is a great way to be intentional with your customers, and let them know you care.

What do I mean by personalized marketing?

Personalized marketing is a strategy used by businesses to send customized content and offers to existing or potential customers, to engage with each of them as an individual.

Sending personalized messages help improve customer experience.

How?

When customers fill out surveys or forms with their personal information they, in return, want to be treated as an individual with their own unique needs, wants, and expectations.

Sending the right personalized information at the right time will strengthen the relationship between the business and the customer.

There are some great automation tools out there to help with your personalized marketing efforts.

2. Be Educational

The main goal of your marketing efforts shouldn't be a dollar amount.

Your main focus should always be on solving the problems of your potential customers.

HubSpot's co-founder Dharmesh Shah put it perfectly when he said:

“Humans don’t buy from companies; humans buy from humans, so solving for humans is every smart company’s primary goal.” 

He is right!

Nobody wants to feel like they are buying from robots.

People are more likely to buy from businesses that prove to have their customer's best interests at heart, not their own agendas and wants.

Let the focus of your marketing be to create content that is informative and of value to your potential customers.

3. Don't Hide Your Personality

Be you! 

Be funny, quirky, and inspirational.

This is the simpliest "how to be human" step you can take. 

Letting your sense of humor show through your marketing does not mean you have to throw all professionalism aside.

Find the balance!

A great opportunity to show your personality is by engaging and being conversational with your customers.

Try interacting with them on your social media accounts.

This is a great way to throw in that special "human touch".

4. Be Transparent

People do not want to buy from businesses that come off shady, and most people can tell when something is off or there is a truth that is being hidden from them.

Be authentic.

Don't use "fluff" in your marketing efforts.

Meaning, don't over exaggerate what you are selling to try and attract more people.

Be honest and transparent about what it is your product or service can and cannot do.

Be authentic when you make mistakes as well.

If your business messes up an order or cannot follow through with a deadline previously agreed upon, don't make excuses.

People appreciate honesty.

Whole heartedly apologizing and owning up to mistakes can ease the blow and will ultimately gain your brand more respect.

5. Have A Story, Values, And Core Beliefs

Here we go again with the "people buy from people".

Businesses don't just pop out of nowhere.

They start with people.

People who have a story and experiences that led them to the moment of forming their business.

So what's your business's story?

Sharing your story with your customers will inspire and make them feel more connected and engaged, because they will feel like they know you!

The same goes for sharing the values and core beliefs behind your business.

But don't just write them out - live it!

Let your beliefs and values show in everything that you do and create.

Conclusion

You are marketing to humans, so market in a way that humans will connect with.

Start by knowing who you are marketing to and how to engage with them.

Don't throw who you are aside, but find a way to channel your unique personality into your marketing efforts.

This will result in more personable interactions with your customers!

 

Learn Additional Tips On Making  Your Business More Engaging Online 

 

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Hannah Bower

Jr. Inbound Marketing Consultant, and lover of all things art related, pursuing the creative life among the world of business and Inbound Marketing.