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5 Benefits of Email Marketing And Why It's Important


by Hannah Bower

 As one of the most cost-effective ways to target specific markets, email marketing both enriches your business communication and builds brand awareness, trust, and loyalty with customers.

Emails are action oriented.

Whether by replying, forwarding, click-through, buying, or singing up, emails are a great way to direct traffic to your site and for direct sales.

Although, email marketing is more than just advertisements, or soliciting sales, to potential, or already existing, customers.

While it does provide the platform to promote sales, it provides a constant form of contact between your business and your pre-existing or potential customers.

1. It keeps you connected.

Email marketing is a vital tactic to keeping your customers informed on upcoming offers, changes in the business, etc.

Keeping customers in the loop with what your business is doing is both beneficial to you and them.

Giving options to subscribe to your blog, podcast, or even a weekly email update, will help you continue to build trust with your existing customers.

Emails are a great way to advertise updated products or services that will enhance the customer's existing engagement with your business.

2. It is cost effective.

Email marketing is extremely beneficial in the fact that it is effective, yet inexpensive.

Especially for small businesses looking to market and advertise on a lower budget.

There are multiple different email marketing software platforms that will help get you started.

Platforms such as Drip or MailChimp are great resources to look into.

If you are looking for an email marketing platform that is very target and automation focused, then
Drip is a great resource.

Drip provides a free trial up to one hundred contacts, which is great for businesses starting, that want low cost, but effective software while raising clientele and brand awareness.

In the same way, MailChimp has different options and prices, depending on the level of engagement you plan to have, with your customers, through email.

MailChimp offers more features than Drip.

This emailing platform is great if you want more options to personalize, and are less focused on automation.

3. It is easy to track.

One of the major benefits of email marketing software platforms is being able to track the success of your emails.

Which links were clicked, who opened, who subscribed, or who unsubscribed.

Tracking these different outlets within your email campaigns will enable you to measure your success rate, show areas needing improvement, and overall improve your effectiveness.

4. You're able to reach anybody anywhere.

The great thing about emailing is that it is mobile friendly.

Most people have a smartphone and have downloaded an app to their email platform of choice.

This enables a 24/7 access to customers.

5. Overall, it's just great.

Emailing will be around for a long time.

People have questioned whether emailing is dying out due to social media and other forms of communication.

However, research shows that emailing is still a prominent way of communication, has a high RIO, and is a good source for advertisement and sales.

 

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