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How To Write and Produce Content That Converts


by Hannah Bower

It's no secret that content marketing is one of the top weapons used in marketing today.

In fact, studies show that 93% of B2B companies are using content marketing.


How To Know If Your Church Website Needs A Redesign


by Hannah Bower

We live in a generation where people use the internet for everything.

If they have a question, need help making a decision, or want to check something out before actually buying or committing to it, they head to the internet for answers and help!


4 Simple Characteristics Of Effective Writing


by Hannah Bower

Do you ever find it difficult to transfer the great ideas in your head onto paper?

Or in most cases, a Word Document?

We are taught from a young age the do's and don'ts of writing.

While grammar is extremely important (please don't say omg or ttyl in your writing), a specific tone, format, and style are not what make a great writer.

A great writer is someone who can convey their knowledge, story, or information in a creative, influential, well thought out, and engaging way.

Here are some characteristics of effective writing to keep in mind next time you go to put pen to paper (or fingers to keyboard).


Get The Best Out Of Long Tail Keywords


by Hannah Bower

Long-tail keywords are used to help your business refine search terms for their specific web page(s).

As well, it helps potential buyers narrow down their search to their specific need.

Long-tail keywords will narrow down the overall search traffic, but will bring specific, quality traffic.

Resulting in higher conversion rates.


What You Need To Know When Creating Effective Calls-to-Action


by Hannah Bower

What Is A Call-to-Action?

Calls-to-action are a marketing tool that attempts to lead a potential buyer to perform a desired action.

"Download Now!" or "Register Here Today!" are a few examples of a call-to-action that is attempting to persuade the potential buyer into immediately responding.


6 Simple Questions to Ask Before Creating Effective Landing Pages


by Hannah Bower

Anyone who took an English class in junior high or high school remembers the famous "who, what, where, when, why, and how".

 

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