In the hustle and fast pace of business, it's easy for priorities to get out of whack, especially when you are trying to make a sale.
Making sales are great.
I mean, we live in a world heavily dictated by money.
We need it to survive, and we want it to thrive.
Because of this, it can be easy for business owners, managers, supervisors, ect. to value the person paying rather than the person they are paying.
Meaning, some managers follow the fake golden rule "the customer is always right" even if it is at the expense of their employees.
I'm not saying disregard the customer completely, but don't lie to them, knowing they are wrong and your employee was right, just to make a sale.
Your customers may be the ones giving you money, but your team is the one helping you make it.
Let's say you own a coffee shop, and down the road there is another coffee shop with the exact same prices, same great coffee, and even the same decor/size of building.
With the two coffee shops being so similar, how would customers choose which one to frequent?
They would choose the coffee shop with the most friendly, helpful, and welcoming staff!
Happy employees are more likely to interact better with customers.
If you take the time to invest in your employees - making sure they are taken care of and set up for success - they will turn around and represent your business well.
If employees do a great job of representing the business, and customers keep coming back because of it, then really your employees are one of your best marketing tactics - meaning they are big factors in sale making.
Really, if you think about it, your employees can make or break you.
Hiring the right people for your team is extremely vital to your business.
If you are not taking time in your hiring process to make sure you are finding people who will fit the culture of your company, and then investing in them, you really are harming your business.
Avoid hiring out of need.
Hire people you believe in, and then make it your top priority to see them thrive, because when they thrive, so does your business.
Being employee-focused also makes it easire to attract and acquire more people with top skillset.
People want to work where they can not only use their talent, but where it will be appreciated.
You want people to be able to look back on their time workign for/with you and view it as a pivotal and career defining time in their life.
Over all, respecting and choosing to hold your employees to the highest regard, will make you a better leader, increase your business's morale, and keep your customers happy as a result.
Check out The Business Rising Podcast's episode "Why You Should Care More About Who You Hire Than What They Can Do"
for more content!