Captivation Can Be Created
Being captivating isn't just for the "sexy" businesses that the masses are naturally drawn to (i.e. Apple). The foundation is built upon two core concepts - clarity and creativity.
+ Creative Communication
When you combine the two, anything you use to market yourself or your business will be captivating; a website, a blog, a logo. You get the idea.
The end result is this:
Your target market will both understand how you help them and they'll remember you. In the end, their response will be "where can I get that?".