3 Ways Inbound Marketing Will Help You Grow Your Business!

Hannah Bower
Jan 22, 2018 9:15:00 AM

A struggle among most businesses today is drawing in enough traffic, attention, or audience to their product or services.

Think about your business.

Where does your general audience come from?

What are you doing to attract that audience?

And are you receiving the amount of traffic to generate conversion rates you need, to reach your monthly, quarterly, or yearly goals?

Most businesses resort to outbound marketing services to promote their brand awareness, but not many are aware of the major benefits of inbound marketing efforts.

If your business has a website, great!

But just having a website isn't the only factor to inbound marketing, nor is it the only thing that will help grow your business. 

What is inbound marketing?

Inbound marketing is an approach to attracting customers purely through non-interrupting, but relevant, content on the web.

Such as blogging, search engine optimization, social media posts, content offers, etc.

By creating tailored content that is direct and focused on what problems your ideal customers face, inbound marketing strategies attract qualified customers that find you.

We live in a generation and society whose first instinct is to use Google, or other search engines, to answer the questions about problems they are facing.

People are specific in their searches as well.

Through inbound marketing efforts, your business could be found easier by potential customers expressing problems your company has the answer to.

Inbound marketing services ensure that your business is found on the web

Here are some specific reasons why your business should look into investing in inbound marketing services.

1. Attracts Qualified Leads.


Some basic inbound marketing tools include:

  • Buyer Personas
  • Regular Blogging Schedule
  • Regular Social Media Publishing and Monitoring
  • Regular content offers
  • Web Care
  • Sources Reports

Buyer Personas are a semi-fictional character that represents your ideal customer. Buyer Personas are off common trends found among real research you gather from interviewing and surveying your already existing customers.

The purpose of a buyer persona is to narrow down your ideal targeted audience.

Knowing your targeted audience will help you tailor your content around offers and information that will produce quality leads and results.

Having a weekly blogging schedule for your business will increase the amount of content you have to publish, resulting in an increase of more traffic to your website.

There are many areas that need attention to inbound marketing.

Hiring an agency responsible for the upkeep may be beneficial to free you up to focus on your business, and making sure it is done excellently.

2. Keeps You Engaged.

The internet is a competitive place to sell, promote, and be found.

Inbound marketing services, through SEO (search engine optimization), social media upkeep, etc, will help you stay engaged consistently.

Being consistent on social media is vital to broaden your reach and attract more of an audience.

As there is a science behind where, when, and how many times to post, social media is not an area that should be neglected if you want it to be beneficiary of your business.

3. Inbound Marketing Services Are An Investment

With most inbound marketing services, you have to front some money for software, workload, etc.

This can be quite daunting when looking at certain numbers and no solid results.

Inbound marketing, when done right, is an investment.

Say you pay upfront for software, such as HubSpot, and then on top of that, you have the actual payment for inbound services.

You look at the sum total of what you owe, but you know that you will not immediately see the results of the money you have spent.

Inbound is something that you must grow.

Everyone knows that paying for seeds, and then planting them, will produce flowers if taken care of right.

It is the same approach to inbound marketing.

You pay up front, or so much monthly, for services and software while waiting to see the results.

The inbound marketing efforts are the water and your website is the seed.

Just having a website is not enough to draw traffic and bring in leads for your business.

You need to be engaging and creating content that will draw people to your website.

Inbound marketing is not just an investment of our money but your time as well.

You have to be patient, knowing that building an audience, or a following, does not happen in two days.

The more your brand is promoted through great content, and the correct channels, the more people it will draw over time.


Inbound marketing is vital to helping your business be found, relevant, and engagement worthy.

People go to the internet for just about everything.

Let your business be an answer to an ideal customer's problem, by making sure you can be found!

Want To Know More About Enhancing Your Business Through Inbound Marketing?  Download Our Free eBook!

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