Websites are fundamental to any business owner.
Having a successful website significantly improves your customer reach.
There are many benefits to having a website.
There are multiple reasons to have a website.
But just having a website is one thing.
Having a GREAT website is another!
Here a few things that every great website should have.
The most important part of a website is making sure you clearly communicate to your viewers.
What you do, who you help, and how you do it.
These are things viewers should not have to question after viewing your site.
You want to clearly communicate who you are so that there is no room for questions.
Viewers should know what services they can expect from you and your business.
Clarifying your message may prove to be more difficult than expected.
Check out the 5minutemarketingmakeover for some tips on where to start!
Just getting traffic to your site is not enough.
You have to capture the traffic and turn it into leads.
Your website should have a place to collect the emails of the viewers coming to your site.
Making sure your viewers can contact you, or provide information to be contacted, is vital to gaining leads and customers.
Check out MailChimp as a great email marketing source!
The faster your website's response time is, the more likely your viewers are to stay on your page.
You actually deter potential customers when your site does not load quick enough.
Here are some statistics on how loading time affects your potential reach.
Making sure your website is optimized correctly is crucial.
Be sure your site is built through reliable companies-such as WordPress.
Keeping the images and media on your site down to the right measurements will also help your loading time.
A great tool we recommend for image compression is Imagify!
A homepage is most likely going to be the first page a visitor will land on when going to your website.
You want catchy titles, supporting images, calls-to-action, ect.
This is also where you message ties in!
You want the homepage to be compelling to the visitor to where they explore the rest of your site to see if your offer can fix their problem.
Your homepage should be easy to navigate and point visitors to your other pages.
The easier your homepage is to navigate, the more likely the visitor will be to stay on your page.
Every page on your website should be optimized to fit essentially any device a visitor may be using.
Test your pages on mobile and tablet devices to see that your content and images line up correctly.
If your page is not optimized for mobile devices you could be losing half of your potential leads!
Some great features that definitely add to a website are social media buttons and a blogging page.
If you business is on social media, linking your site to the different platforms is a great way to stay interacted with more potential buyers.
If you business does not currently have social media accounts, check out this blog on the benefits of social business interaction.
Blogging can be a crucial part of your website as posting regularly will help drive traffic back to your site.
Read this post on efficient business blogging for more tips and information!
Your website is a 24/7 ad for your business.
Not only does it advertise for you locally, but it has the potential to reach people all over the globe!
Your website significantly increases your reach.
So making sure it is efficient and performing to the best of its abilities is vital!
Let us know what you think
Don't know where to start? That's fine. We will audit the major services for use for FREE and show you how to improve them!
719 W. Front St.Suite 180Tyler, TX 75701Call us: 1.903.371.0321