If you have a website for your company, but you aren’t seeing a lot of traffic or profits from it, it may be because you have an outdated, poor website design.
However, hope is not all lost.
The first thing you need to do is diagnose why your website is failing at generating a proper return on your investment.
The best way to do this is to ask yourself one major question...
It may seem obvious, but one of the most important things for your website to do is attract attention to your company website, both from actual people and from the search engines they use. This can be broken down into three types of design essentials: User Experience (UX), User Interface (UI), and Search Engine Optimization (SEO).
It’s not enough for your website to attract visitors. If your website does nothing to convert visitors to leads for your company, then you simply have a very expensive digital business card. Your website needs to be more valuable, and effective, than a small piece of cardstock.
Converting leads on your website doesn’t have to be difficult. It does, however, take experimentation and effort. You can’t set up a great website and expect it to perfectly and permanently produce profits. Instead, utilize techniques like conversion paths and CTAs to turn that one curious Google search into an intrigued lead, and that intrigued lead into a delighted customer. Create valuable offers and forms for people to enter in their contact info. Once this happens, you start talking to them, discuss your services or products and nurture them into a customer.
Even if you have a website that looks good and has the ability to convert leads, it doesn’t do you any good if your business doesn’t stand out online. The web pages may be well-designed, but will a visitor remember that they were on your website versus similar, competing websites? Your conversion path may be well-defined, but does it also resemble twenty other conversion paths your competitors use? If so, you need a better online presence and better branding to separate yourself from the pack.
For ideas and examples of good online branding, take a look at this article here from HubSpot.
At this point, the elements we have discussed are tying together more and more. The Blink Test is the time it takes for someone to decide whether or not a website gets their precious time and money. This is usually between three and five seconds, and it can determine whether or not all of your efforts have been worthwhile.
In a world dominated by mobile devices, websites designed solely for traditional desktops and laptops are dying off rapidly. To ensure your website isn’t amongst the outdated, knuckle-dragging sites, you need to optimize it for mobile devices.
Specifically, you need to turn one individual website design into a set of matching website designs, specialized for different platforms and screen sizes, allowing your visitors to view your content easily on their phones, tablets, or computers.
A website is more than a digital business card. It is and should be, one of your most valuable assets in securing customers.
Improper design can leave your website visitors lost, distracted, confused, or permanently uninterested in your company.
The best way to ensure your website is designed effectively is to ask if it does five important things:
Does your website do these? If not, sign up for a FREE website audit to see exactly where you need to improve and what we recommend to get the job done!