As a small business owner, what are the ways that you decide which marketing efforts to pursue to grow your business?
Is it a gut instinct? Is it spending more time on social media? Or maybe a more direct method like sending out an email blast?
Trying to determine your marketing efforts can be tough, especially if you are actually spending your time, I don't know, running your business.
One year ago, if you asked The PHNX21creative Agency, "What specifically are your current marketing/sales goals?", I'm not sure that we would answer that with confidence. We might say, "Get more people to the website" or "sign up for more of our services".
We might check Google Analytics or pull up a spreadsheet and point at the page that has the most traffic.
That's when we decided we needed a better way to track, analyze, and understand not only our website data but our marketing efforts.
We partnered with Databox as our go-to for all data reporting to better grow our small business.
How Databox Helped Our Small Business Grow
1. Databox made data easy to understand
First of all, even if you're not a "techy person" you'll love Databox.
Databox and their databoards make it easy to understand what is going on with your marketing and sales efforts.
Data analytics and data reporting can be tough to understand. Especially if you don't have a background in it.
Here's a shot of Google Analytics:
Again, if you don't have a background in data reporting, you might just skim the different charts and move on.
Here's the definition of a databoard and a shot below of one populated with Google Analytics:
Not only is it the same relevant, useful information, but I have customized and organized all the metrics I want into the data blocks I want to see.
Why is this great for a small business owner?
Because the data used to fuel your marketing should be informative, not intimidating
These databoards save you time and effort on finding out what the next steps are with your business's marketing/sales efforts.
2. Databox Eliminates The Gut Instinct
As a business owner, it sometimes feels like you are taking a shot in the dark with your marketing efforts. What are the first thoughts that you have when you don't know where to go?
It could be any or all of these things:
Post on social media
Blast emails out (it's better to create an email marketing strategy and here's why)
Launch out advertisements
Making a fun competition
Brainstorm new services or products
All of these types of content creation efforts are not necessarily bad marketing ideas. They all play different, important roles and have better uses at different times. HubSpot compiled this awesome list of content formats if you need to beef up marketing campaigns:
But if none of these ideas originated from usable and relevant data, then the odds are it probably won't be successful.
Maybe one or two will, I don't know. But what happens if that grand idea that was thought up behind a desk that sucked all your marketing dollars ends up failing?
As General Patton once said, "No good decision was ever made in a swivel chair.”
Data-driven efforts will almost always result in higher success rates of your marketing efforts.
As an example, if your ideal buyer is found typically on Instagram, but you spent thousands on a Pinterest marketing campaign...you're probably not going to see much ROI.
Databox allows small business owners to eliminate some of the guesswork with marketing efforts by using trackable metrics to aim your marketing focus.