Immediately after purchasing something you walk away and it hits you.
"Should I have bought that?"
"Should I really have spent that money?"
People are always going to experience buyer's remorse.
However, there are tactics you can implement to ensure your customers don't!
Be Transparent and Honest, All The Time
Sometimes buyer's remorse doesn't hit people when they are leaving the store; the buyer's remorse impacts some people when they are on the phone with customer support trying to figure out why their product broke two days after purchasing.
One way to ensure customers never use your product or services after their initial experience with you or ever recommend your business to any of their friends is to treat them like they don't matter past the sale.
Don't be sleazy.
Treat customers the way you want to be treated when you purchase from other businesses.
Create an atmosphere where customers feel welcome to ask questions and seek out help from your team.
As well, if a customer comes in seeking help with something they are predicting to be expensive, be honest if it is not.
I got into a wreck about six months ago.
I swerved to dodge a who zoomed out in front of me and wound up slamming into the curb.
The curb murdered the axle in my car and I was expecting a $2,500 bill.
However, I took it to a mechanic and after inspection said that they could order the part for cheap and the damaged part would take less manpower and time had it been in a different spot.
The total cost to fix the axle wound up being $400.
That was chump change compared to what I thought I was going to spend!
Now, I didn't get another quote from another mechanic, so I didn't compare prices.
However, I told the mechanic how much I thought it was going to cost.
He knew I was prepared to spend $2,500 to fix the car.
He could have taken advantage of the situation and told me a much higher price than it was going to cost.
But he didn't!
He showed me the price of the part and then charged me for the hours he spent on it.
His transparency to show me the price of the part and fully explain all the fixes he would do and how long it would take him to complete them made me fully trust him.
Now, if I have something even slightly wrong with my car he is the first person I go to.
What This Means For You
The lifetime value of a customer is far more valuable than a day's revenue.