What is one of the most difficult things to do as a church or a pastor? The answer - attract millennials.
This generation is one that has baffled its predecessors since its coming of age - pun unintended.
Often regarded as one of the most passionate and justice-oriented age groups to have ever existed, it makes complete sense that this group would engage well with the story of Christ and his ministry.
However, studies show that while 68% of millennials believe in Heaven only about 18% attend a religious service at least once a week, 11% once or twice a month, and 9% attend several times a year.
This huge gap represents one thing to the church, an opportunity to see these individuals come to know Christ.
This 30% difference represents a mere fraction, too. That number doesn't account for the droves of young adults who don't believe in God or Heaven or don't even know what to believe.
In order to help reach out to these millennials, the church needs to implement one strategy: Inbound Marketing.
Inbound Marketing, as HubSpot defines, is the marketing strategy "focused on attracting customers through relevant and helpful content...With inbound marketing, potential customers find you through channels like blogs, search engines, and social media."
A study done by Statista shows that 223 minutes were spent on mobile phones per day by millennials in 2017; therefore, you need to market to this audience.
This means that the mobile phone in your pocket just became the best friend in attracting the millennial generation.
Now, let's get into some strategies to give your church the right tools for its marketing strategies.
And as mentioned before with SEO, this is just the tip of the iceberg.
As you look to grow your church, combining your outreach and evangelistic efforts with a properly structured Inbound Marketing strategy, will increase your church's chance in attracting millennials.
This means work on your blogging, structure your website for SEO, and push your social media game!
Now that you know these areas to focus on you are better equipped to bring in that younger generation and continue growing the Kingdom!