Soapbox - In Layman's Terms Ep.1 Inbound Marketing
It is producing non-annoying, helpful content for your target audience. It's about answering questions and solving the problems of your customers and building a relationship.
It might be easier to understand what the opposite of Inbound Marketing is - Outbound Marketing.
Outbound could be cold calls, door to door sales, or putting flyers on doors.
It's annoying. People are trying to sell their products or services to you when you don't want or need them.
On the flip side, here is an example of Inbound Marketing:
Let's say your sink breaks. What the first thing you do?
Probably like me, you Google it or look up a Youtube video on how to fix it.
The article/video is helpful and tells you why the sink broke, how to fix it, and where to buy the parts. Huzzah!
Let's say your sink breaks again. You're more likely going to go to the website you did before because they were great at helping you.
You fix it again.
Well, you find out that you have this guy breaking your sink.
This time he busts it beyond your skills to repair. You need to call someone to fix it. Who will you call?
Probably the company with the website that provided all those videos and articles on how to fix your sink the first two times!
If they do a good job, you'll probably call them in the future again.
Now you have relationship with the business and you might even tell your friends.
In Layman's Terms, that's Inbound Marketing.
Non annoying, helpful marketing that answers your target customers questions or problems.
The end result is that they will most likely choose you when the time comes to buy. If you do a good job, they will probably come back again.
If you have questions or want to learn about certain terms/phrases, shoot me an email at firstname.lastname@example.org
I'd love to hear from you.
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