When it comes to business, in this day and age, you cannot afford to ignore the internet.
If you want to achieve your goals and see your business grow, it’s vital to understand the importance of online marketing and have a sound strategy in place.
Having a full proof marketing strategy requires marketing tools to assist you in your efforts.
Here is a list of recommended online marketing tools to help your start up be successful!
First thing first, when you start your online marketing efforts you need software that enables you to keep track of marketing, sales, and a CRM.
You can get all three in one place with HubSpot!
HubSpot is a pillar in the online marketing world.
The software has helpful tools for everything, such as:
- Social Media
- Lead Management
- Landing Pages
- Marketing Automation
The CRM powers every HubSpot product and does far more than just manage all your contacts.
The CRM also gives you the insight you need to form better relationships with your customers by automatically populating your contact and company records with the essential details from it's database.
This saves you research time and allows you to keep your focus on selling and marketing.
HubSpot's software ensures you are well prepared to take on the business world and sell/market professionally and efficiently.
When it comes to business you are probably writing a ton.
Whether that be content for marketing, emails to potential clients, social media messages to increase awareness, or the copy for a website, you are always writing.
Keep your writing professional and clear to read and understand by using Grammarly to avoid unseen mistakes.
If you write constantly throughout the day, or emails on the go, grammatical mistakes may be common and hard to recognize.
Most writers have a second pair of eyes on everything they write before they submit; however, we know you are busy and may not have anyone to look over your content before replying to a client or hitting a deadline.
This is why Grammarly is so important!
Grammarly is a software that is designed to catch all grammatical mistakes and misspelled words so that you don't have to.
You can install Grammarly's browser extension onto your computer so that no matter where you write you can ensure that your message is clear and mistake free.
Speaking of writing, if you produce content, such as blogs, as a marketing effort for your company, CoSchedule is a great tool for you!
With many different features, CoSchedule is all around set up to help you create the best content.
Or, check out their Social Message Optimizer to see how engaging your social posts will be.
On top of helping you come up with titles and snippets of text that have a better chance of converting, they have a marketing calendar that will allow you to plan out your content and publish to your social accounts from one place!
Email marketing is something you should adopt early on in your marketing strategy.
Studies show that email marketing is still one of the most effective ways to market.
MailChimp is one of the top email marketing providers in the world for many reasons.
MailChimp is a great tool that will help you get your feet wet and eventually become an email marketing wiz.
MailChimp is an automation service that enables you to have a personal touch in your marketing - so it frees up some of your time, but will still connect with your audience!
You can custom make templates that will reflect your business and its unique personality, as well as provide the structure you need for the different emails you will be sending.
MailChimp integrates with most platforms, and will keep up with your contacts in as many separate lists as you need.
How can you know if your efforts are successful if you do not measure their results?
When starting a business, measuring the success of every single effort you make is essential.
You need to know what is working and what isn't.
Keep track of bounce rates, website visits, and page views, as well as get insight to average time spent on your different pages by using Google's easy to understand software.
They provide all the digital analytic tools you need to gain more insight when it comes to your customer's interactions and over all experience.
Plus, your data is all kept in one place to make analyzing even easier!
Staying social is extremely important to your business.
More than one billion people actively use Facebook.
How many of your target audience do you think are using Facebook?
Having a social presence is a great way to be human and connect with your target audience.
Social platforms are also a great place to share blog posts, videos, pictures, or promotions about your service or product.
However, keeping up with publishing on all the different platforms can become overwhelming.
This is where Buffer comes in!
This tool allows you to schedule all your posts at once for a later time across multiple social channels and accounts.
You can save yourself time, but still be effective in marketing to your target audience, by using Buffer.
If you do any sort of design - social ads, simple logos, business cards, ect. - Canva is easy to navigste and cost effective.
Whether design is your speciality or not, Canva makes it easier for anyone to create a custom graphic.
They supply pre-made templates that you can use and edit to fit exactly what it is you are trying to create, so that you are not having to start from scratch - which saves you time!
They even offer a free school and tutorials that you can use to better learn how to use their product.
If you have a couple people in your office that will be making graphics, you can sign up as a team.
This allows you to share graphics amongst multiple people in order to get feedback on a design or even allow other people to edit and make changes.
If you are a start up company wanting to reach higher levels of awareness and success, try out some of the affordable tools to help you reach your goals!