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3 Simple Additions That Help Make The Best Church Websites?

by Hannah Bower

The best church websites are warm, welcoming, and engaging.

How To Understand And Connect With Your Target Audience

by Hannah Bower

When it comes to content marketing, your greatest tool is knowing who to create the content for - your target audience.

4 Simple Characteristics Of Effective Writing

by Hannah Bower

Do you ever find it difficult to transfer the great ideas in your head onto paper?

Or in most cases, a Word Document?

We are taught from a young age the do's and don'ts of writing.

While grammar is extremely important (please don't say omg or ttyl in your writing), a specific tone, format, and style are not what make a great writer.

A great writer is someone who can convey their knowledge, story, or information in a creative, influential, well thought out, and engaging way.

Here are some characteristics of effective writing to keep in mind next time you go to put pen to paper (or fingers to keyboard).

5 Steps To Help You Effectively Promote Your Content

by Hannah Bower

With great content, your goal should be to get it in front of as many people as possible who can benefit and gain knowledge from it.

This is what we call "content promotion".

Just writing great content is not enough.

Promoting your content takes more effort than just writing, and then throwing it up on a social media platform, once.

The Value And Development Of Buyer Personas

by Hannah Bower

What is a Buyer Persona?

A buyer persona is a fictional representation of your business's ideal, or "perfect", customer, made from facts based off real customers.

Buyer personas are research based, not made from assumptions.

Buyer personas help you answer: who, what, how, and why of a buyer's behavior.

Get The Best Out Of Long Tail Keywords

by Hannah Bower

Long-tail keywords are used to help your business refine search terms for their specific web page(s).

As well, it helps potential buyers narrow down their search to their specific need.

Long-tail keywords will narrow down the overall search traffic, but will bring specific, quality traffic.

Resulting in higher conversion rates.

Complete Checklist To Creating A Successful Website

by Hannah Bower

Websites are fundamental to any business owner.

Having a successful website significantly improves your customer reach.

There are many benefits to having a website.

3 Compelling Reasons Why Your Business Needs A Blog

by Hannah Bower

Business blogging.

Sound pointless?

Does it sound like a waste of the time you could be spending elsewhere to help your business?

How To Effectively Increase Website Traffic Flow

by Hannah Bower


6 Simple Questions to Ask Before Creating Effective Landing Pages

by Hannah Bower

Anyone who took an English class in junior high or high school remembers the famous "who, what, where, when, why, and how".


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