Why Millennials Might Make Some Of The Best Marketers
When people express concern about how smartphones are damaging our young people, I laugh. This anxiety that the internet is going to ruin real human interactions is reminiscent of parents in the '50s who were worried that Elvis shaking his hips was the devil. Let's be very clear here. Being concerned about cultural progression "damaging us as a society" always repeats itself with the current trend and will continue to play itself out again and again and again. Millennials are no different from Gen Y, Gen X, or any previous generation when it comes to being affected by a culture shift. In the 1940s, people had their heads in the newspaper and theirs ears to the radio. By the '60s, it was the TV. What about everyone today on their laptops and smartphones at a Starbucks? See what I'm getting at? - Gary Vaynerchuk
For a while the word millennial seems to cary a negative connotation.